The Story

Lorinda Graham-Van Newkirk founded Van Glow in 2003. With products containing a mix of cowhide, tooled leather and shiny jewels, Van Glow is a unique blend of California-cool and Texas charm.

The same could be said for Lorinda herself. Born a California girl, Lorinda comes from a long line of western-driven, independent and strong-willed women. After marrying her husband, Joel, who owns a high-end landscaping business, Lorinda made her home in Weatherford, Texas with her husband and two daughters.

Needing a fresh, new product to sell at the National Finals Rodeo, Lorinda created her Gypsy Soule flip flop line. Now, just five years later, business is booming. With a jewelry and clothing line, and products sold online and in stores across the country, Van Glow is expanding every day.

Van Glow is a company for all women, from teenagers to grandmothers. Much more than just a shoe or a piece of jewelry, Van Glow is an emotion. Lorinda wants all women to feel great in Van Glow products, knowing that, "If it's cool, you'll see it. If it looks good, you'll buy it. But…if it's REAL, you'll feel it. Unleash your SOULE."