The Story

In 2003, Lorinda Graham-Van Newkirk brought the concept of jeweled, cowhide flip-flops to reality in the Western retail market. Seemingly overnight, the once unseen combination was on the shelves of retailers around every corner and Gypsy Soule® flip-flops became the catalyst for an industry trend.

Gypsy Soule originated from Lorinda's parent company, Van Glow, which she founded shortly before the flip-flop line made its debut. Gypsy Soule® products can now be found online and in stores across the country, with a line that includes footwear, jewelry and clothing.

Success didn't happen overnight, though. Lorinda's experience began years ago as a youth on her family's ranch in California. She founded her first company at age 21, although her entrepreneurial spirit began at an even earlier age. Her experience has run the gamut of the retail industry, from design work to the warehouse.

And now, Gypsy Soule® has welcomed long-time designer Amy Moorhouse to its team. Like Lorinda, Amy's passion for the western retail industry stems from real-life ranch experience. Amy comes from a Texas ranching family, and grew up on the legendary Pitchfork Ranch, where her father was the ranch manager for over 35 years.

Amy established her retail experience working for companies such as Smith Brothers, Cinch, Cruel Girl, Triple Creek, Vogt and the National Cowgirl Museum Hall of Fame, along with starting the original Gypsy Cowgirl® Brand. She has held positions as a brand manager, designer, market researcher and design consultant, among others.

Lorinda and Amy plan to build upon the core of Gypsy Soule — "products for women, designed by women." The collaboration began with friendship and a mutual work experience. Both bring various pieces of experience to the design table and plan to bring fresh, new items to the mainstream and western retail industry.

Much more than just a shoe or a piece of jewelry, Gypsy Soule® products express an emotion. To offer products that lead, rather than follow; define elements of personality; and make women feel good about themselves is the goal.

Come with us and unleash your SOULE.